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work hard, newbies

Caboré is a prestigious Brazilian advertising award that celebrates professionals for their life-long contribution to the industry since 1979. So, it's not an award for newbies. To celebrate its 40th edition, we launched a print campaign starring its owl murdering inexperienced advertising folks.

@ Wieden+Kennedy
For ︎︎︎ Caboré Awards
Role ︎︎︎ Conception, Art Direction & Graphic Design
Illustration by Tais Geburt & Black Madre