WORK HARD, NEWBIES
Caboré Awards


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Caboré is a prestigious Brazilian advertising award that celebrates professionals
for their life-long contribution to the industry since 1979.
So, it's not an award for newbies.
To celebrate its 40th edition, we launched a print campaign featuring its owl (Caboré's metal trophy)
sweetly murdering inexperienced advertising folks.



#1 THE  EX-STUDENT



#2 THE DELUSIONAL ART DIRECTOR



#3 THE SASSY INTERN



#4 THE SLOW ASSISTANT


















@ Wieden + Kennedy
My Role: Conception, Art Direction & Graphic Design
Illustration by Tais Geburt & Black Madre


Selected Work by Mica Moran
(1) GUD (2) OLD SPICE (3) FACEBOOK (4) COCA-COLA (5) TRIDENT FRESH
(6) APEX (7) CABORÉ (8) MIAMI AD SCHOOL
(9) F/NAZCA SATCHI & SAATCHI  (10) AMSTEL BIER