WORK HARD, NEWBIES
Caboré is a prestigious Brazilian advertising award that celebrates professionals
for their life-long contribution to the industry since 1979.
So, it's not an award for newbies.
To celebrate its 40th edition, we launched a print campaign featuring its owl (Caboré's metal trophy)
sweetly murdering inexperienced advertising folks.
#1 THE EX-STUDENT
#2 THE DELUSIONAL ART DIRECTOR
#3 THE SASSY INTERN
#4 THE SLOW ASSISTANT