HELLO,
I AM MICA.
QUEERATIVE
ART DIRECTOR
AT WIEDEN + KENNEDY


+ READ MORE 


︎











Mark
︎︎︎Touch your Deodorant
Old Spice has always cared about men’s health. So in Movember 2019, they decided to go deeper. "Touch" is a funny limited edition of Old Spice's deodorant. The big change? The spray is activated by the bottom of the product. A little push for men to get over the stigma around the rectal exam, which happens to be the best way to early detect prostate cancer. So, to all the men; there's nothing wrong in putting a doctor finger in your butt, it can actually save your life.






ROLE ︎︎︎ Creative Art Director


@ ︎︎︎ Wieden + Kennedy


FOR ︎︎︎ Old Spice


Directed by Joint


2019



Mark