OLD SPICE WENT DEEPER TO HELP MEN
GET OVER A SILLY STIGMA
︎ Old Spice has always cared about men’s health.
So in Movember 2019, they decided to go deeper.
"Touch" is a funny limited edition of Old Spice's deodorant.
The big change? The spray is activated by the bottom of the product.
A little push for men to get over the stigma around the rectal exam,
which happens to be the best way to early detect prostate cancer.
So, to all the men; there's nothing wrong in putting
a doctor finger in your butt, it can actually save your life.
@Wieden + Kennedy My Role: Conception, Art Direction
Directed by Joint