Spirit of Amsterdam

Amstel Bier

São Paulo + Amsterdam + Pride = this.

In 2019 Amstel Bier proudly sponsored São Paulo's Pride, the biggest in Latin America. To celebrate this historic partnership, we developed colorful visual identity with icons from the Amstel hometown: Amsterdam.

@ J. Walter Thompson
Role ︎︎︎Conception, Graphic Design & Art Direction
Illustration by Nathatham Rojanusorn