︎︎︎Spirit of Amsterdam
São Paulo + Amsterdam + Pride = this.
In 2019 Amstel Bier proudly sponsored São Paulo's Pride, the biggest in Latin America. To celebrate this historic partnership, we developed colorful visual identity with icons from the Amstel hometown: Amsterdam.
Amstel @ J. Walter Thompson
Role ︎︎︎Conception, Graphic Design & Art Direction
Illustration by Nathatham Rojanusorn