Mispelled dog breeds names
on Google into ads for rescued dogs.

Chiwawa, Daschound, Rotweiler. Let’s be honest,
we've all misspelled a pure-bred dog's name at least once in our lives.
That's when we found a creative way to use our spelling struggles to drive pet adoption.

Güd @ J. Walter Thompson
Role ︎︎︎ Conception, Art Direction
& Hugging the dogs