RESCUE DOGZ
Güd



WE TURNED MISSPELLED DOG BREEDS NAMES
ON GOOGLE INTO ADS FOR SHELTER DOGS


︎
Chiwawa, Daschound, Rotweiler.
Let’s be honest, we've all misspelled a pure-bred dog's name at least once in our lives.
That's when we found a creative way to use our
spelling struggles to drive pet adoption. 


















Each dog adopter also received a kit for the dog's first days at the new home.





@J. Walter Thompson

My Role; Conception, Art Direction, Graphic Design,
UI & Hugging the dogs 





Selected Work by Mica Moran
(1) GUD (2) OLD SPICE (3) FACEBOOK (4) COCA-COLA (5) TRIDENT FRESH
(6) APEX (7) CABORÉ (8) MIAMI AD SCHOOL
(9) F/NAZCA SATCHI & SAATCHI  (10) AMSTEL BIER