WE TURNED MISSPELLED DOG BREEDS NAMES
ON GOOGLE INTO ADS FOR SHELTER DOGS
︎ Chiwawa, Daschound, Rotweiler.
Let’s be honest, we've all misspelled a pure-bred dog's name at least once in our lives.
That's when we found a creative way to use our
spelling struggles to drive pet adoption.
Each dog adopter also received a kit for the dog's first days at the new home.
@J. Walter Thompson
My Role; Conception, Art Direction, Graphic Design,
UI & Hugging the dogs