A campaign developed with the public good vibes. First, we created an interactive touch screen in busy areas of the city, then the public could draw on the screen as if they were drawing on frozen surface, leaving fun and positive messages to spread their good vibes. After thousands of submissions, we selected some of the messages and turned them into posters and social networks material.

São Paulo Creative Club (CCSP)
1x In Book, Design

Client: Trident Fresh
Agency: F/Nazca Saatchi & Saatchi
My Role: Concept, Art Direction, Graphic Design & Case Study