To celebrate 2017's Pride Day, Skol Beer released Hands, a campaign about the importance of allies walking side by side with LGBTQ+ people. The film also featured important voices of the movement in Brazil, giving protagonism to whom needs to speak out the most on this day. During the 2017 LGBTQ+ Parade in São Paulo, we promoted a special coverage of the event: portraying LGBTQ+ people and their allies. As a tribute to the subject, we also placed the Pride Flag in the iconic Skol's arrow logo.
Client: Skol Beer Agency: F/Nazca Saatchi & Saatchi My Role: Art Direction & Illustration