Fresh Billboard

Ice doodles turned into
a chewing gum campaign.

To launch the new Trident Fresh, we created the freshest billboard possible: an interactive ice surface in the busiest street in São Paulo. After thousands of freezing messages and peculiar drawings, we selected the best and weirdest ones and featured them in the official Trident campaign.

Trident @ F/Nazca Saatchi & Saatchi
Role ︎︎︎ Conception, Art Direction & Case Video