HELLO,
I AM MICA.
QUEERATIVE
ART DIRECTOR
AT WIEDEN + KENNEDY


+ READ MORE 


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Mark
︎︎︎Fresh Billboard
To launch the new Trident Fresh we created the freshest billboard of all time: an interactive ice surface. After thousands of freezing messages and drawings, we selected the best ones to be featured in the official campaign.









ROLE ︎︎︎ Creative Art Director


@ ︎︎︎ F/Nazca Saatchi & Saatchi


FOR ︎︎︎ Trident Fresh


Production by Jomar Farias


2016


Mark