FRESH BILLBOARD
Trident Fresh



AN INTERACTIVE FROZEN BILLBOARD
IN SÃO PAULO'S BUSIEST AVENUE

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To launch the new Trident Fresh we created the freshest billboard of all time: an interactive ice surface.
After thousands of freezing messages and drawings,
we selected the best ones to be featured in the official campaign.









@ F/Nazca Saatchi & Saatchi
My Role: Conception, Art Direction & Case Video













Selected Work by Mica Moran
(1) GUD (2) OLD SPICE (3) FACEBOOK (4) COCA-COLA (5) TRIDENT FRESH
(6) APEX (7) CABORÉ (8) MIAMI AD SCHOOL
(9) F/NAZCA SATCHI & SAATCHI  (10) AMSTEL BIER