AN INTERACTIVE FROZEN BILLBOARD
IN SÃO PAULO'S BUSIEST AVENUE
︎ To launch the new Trident Fresh we created the freshest billboard of all time: an interactive ice surface.
After thousands of freezing messages and drawings,
we selected the best ones to be featured in the official campaign.
@ F/Nazca Saatchi & Saatchi My Role: Conception, Art Direction & Case Video