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FRESH BILLBOARD
Trident Fresh

AN INTERACTIVE FROZEN BILLBOARD
IN SÃO PAULO'S BUSIEST AVENUE

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To launch the new Trident Fresh we created the freshest billboard of all time: an interactive ice surface.
After thousands of freezing messages and drawings,
we selected the best ones to be featured in the official campaign.

^{@ F/Nazca Saatchi & Saatchi
My Role: Conception, Art Direction & Case Video}

Index

Selected Work by Mica Moran
⁽¹⁾ GUD ⁽²⁾ OLD SPICE ⁽³⁾ FACEBOOK ⁽⁴⁾ COCA-COLA ⁽⁵⁾ TRIDENT FRESH
⁽⁶⁾ APEX ⁽⁷⁾ CABORÉ ⁽⁸⁾ MIAMI AD SCHOOL
⁽⁹⁾ F/NAZCA SATCHI & SAATCHI ⁽¹⁰⁾AMSTEL BIER

INFO

All Projects

RESCUE DOGZ
TOUCH YOUR DEODORANT
IT’S OK, MOM
THE CHASE
FRESH BILLBOARD
ANNECY 100 YEARS
WORK HARD, NEWBIES
HEY, THAT’S AN INSIGHT!
GEOMETRIC XMAS
SPIRIT OF AMSTERDAM

AD

FRESH BILLBOARD Trident Fresh

︎To launch the new Trident Fresh we created the freshest billboard of all time: an interactive ice surface. After thousands of freezing messages and drawings, we selected the best ones to be featured in the official campaign.

@ F/Nazca Saatchi & SaatchiMy Role: Conception, Art Direction & Case Video

Index

All Projects

FRESH BILLBOARD
Trident Fresh

︎
To launch the new Trident Fresh we created the freshest billboard of all time: an interactive ice surface.
After thousands of freezing messages and drawings,
we selected the best ones to be featured in the official campaign.

^{@ F/Nazca Saatchi & Saatchi
My Role: Conception, Art Direction & Case Video}