Mark

/Fresh Billboard

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People's ice drawings into a chewing gum campaign.



TRIDENT FRESH
@ F/Nazca Saatchi & Saatchi
Role ︎︎︎ Conception, Art Direction & Case Video

To launch the new Trident Fresh, we created the freshest billboard of all time: an interactive ice surface. After thousands of freezing messages and drawings, we selected the best featured in the official Trident campaign.














Mark