Cent ans en 100 secondes (A hundred years in a 100 seconds)
is a campaign that honors a century of brazilian animation
in its biggest event, Festival International Du Film D'animation
that takes place in the small southeastern French city of Annecy.
The spot features the last 100 years of brazilian production in only
a hundred seconds, including iconic characters from advertising to cinema.
The final result shows in a chronological line the famous mouse from
'Castelo Rá-Tim-Bum' (Famous show in the 90's to Cuca, the main character
from 'Boy and the World', nominated for Best Animation Film in the Oscars.
Also during the festival, Annecy were filled with posters
and billboards inviting attendees to check out the Brazilian work.
@ F/Nazca Saatchi & Saatchi My Role: Conception, Art Direction & Graphic Design Directed by The Alton