/Annecy 100 Years


A century of Brazilian animation in a hundred seconds.

@ F/Nazca Saatchi & Saatchi
Role ︎︎︎ Conception, Art Direction
& Graphic Design
Directed by The Alton
Cent ans en 100 secondes (A hundred years in a 100 seconds) is a campaign that honors a century of Brazilian animation on its most significant event, Festival International Du Film D'animation, which takes place in the small southeastern French city of Annecy. The spot features the last 100 years of Brazilian production in only a hundred seconds, including iconic characters from advertising to the cinema. During the festival, Annecy was filled with posters and billboards, inviting attendees to check out the Brazilian work.

The final result shows in a chronological line the famous mouse from 'Castelo Rá-Tim-Bum' (a famous show in the '90s to Cuca, the main character from 'Boy and the World', nominated for Best Animation Film in the Oscars.