Cent ans en 100 secondes

For Apex

A tribute to the 100 years of Brazilian Animation. Cent ans en 100 secondes (A hundred years in a 100 seconds) is a campaign that honors the 100 years of brazilian animation in its biggest event, Festival International Du Film D'animation, in Annecy, France. The project features the last century of brazilian production in only a hundred seconds, including iconic characters from advertising to cinema. The final result shows in a chronological line the famous mouse from 'Castelo Rá-Tim-Bum' (Famous show in the 90's) to Cuca, the main character from 'Boy and the World, nominated for Best Animation Film in the Oscars. Every single character was carefully crafted by brazilian animators.








Campaign Visual Identity

11 - 16 Juin
Annecy France

Also, during the festival, the city of Annecy was filled with posters and billboards inviting attendees to watch the film and get to know better Brazilian work.




































Making Of

A wide range of illustrators/artists recreated some of the animations that were lost a long time ago.

For example, Itsuo Nakashima was invited to make the "Piconze", created by his own father in the late 20th century. This animation movie was the first coloured motion picture animated in Brazil. Also, Walbercy Ribas used handcraft techniques with paint frame by frame, to illustrate the iconic bird in the movie "Uma história de Amor e Fúria", first Brazilian animation to win the major award at the Annecy Festival.

Alceu Baptistao, Tartaruga
Alê Abreu, Menino e o mundo
Angeli  Wood & Stock e Rê Bordosa
Celia Catunda, Luna e Peixonauta
Cesar Cabral, Dossiê Rê Bordosa
Clóvis Vieira, Cassiopéia
Juliano Enrico, Irmão do Jorel
Kiko Mistrorigo, Luna e Peixonauta
Luiz Bolognesi, Uma História de Amor e Fúria
Marcos Magalhães, Ratinho Azul e Meow
Otto Guerra, Wood & Stock: Sexo, Orégano e Rock'n'Roll
Paolo Conti, Minhocas
Rafael Ribas, Lino uma aventura de sete vidas
Rosana Urbes, Guida
Thiago Martins, Fudêncio
Victor Hugo, Historietas Assombradas
Walbercy Ribasm, O Grilo Feliz e o Homenzinho Azul
Zé Brandão, Tromba Trem





SILVER, El Ojo de Iberoamérica, Film Craft, 2018